Kohl's inks deal with Claiborne, named exclusive retailer of Dana Buchman brand

MENOMONEE FALLS, Wis. In a licensing deal announced today, Kohl’s will become the exclusive U.S. retailer for Liz Claiborne's Dana Buchman brand.

The companies said that the line will initially include women’s apparel, intimate apparel, accessories, and footwear and will be available in spring 2009 in more than 1,000 Kohl’s stores nationwide and on Kohl’s.com. Ultimately, the brand may extend into home, beauty and fragrance categories, the companies reported.

“We are very excited to announce our partnership with Liz Claiborne. The Dana Buchman brand, known for great classic style, has been a recognizable name in American women’s fashion for more than two decades,” said Kevin Mansell, president of Kohl’s. “The Dana Buchman brand is an excellent addition to our growing portfolio, and furthers Kohl’s mission of offering our customers exclusive world-class brands at an exceptional value.” 

Under the agreement, the Dana Buchman classic lifestyle brand will be designed by Liz Claiborne. Kohl’s will lead the manufacturing, production, distribution and marketing of the collection. Dana Buchman’s image and likeness is expected to be leveraged in marketing.