Kohl's Effects Turnaround With New Brands

Menomonee Falls, Wis., Ayear-long climb on Wall Street, which culminated in a 14.4 % jump in June sales, is due, say analysts, to a host of new clothing lines that have helped drive store traffic and boost sales at Kohl’s.

After 2003-2004 struggles with stagnant fashion sales and excess inventories, Kohl’s made a big investment in brands and rolled out an exclusive string of new apparel names that were more fashion-forward and more popular with shoppers.

Next up for Kohl’s is an expansion of the jewelry and home offerings, as well as a deal to sell clothing under the skateboarder Tony Hawk’s Quicksilver brand and Candie’s brand.