Kmart ups the ante with new home line

Hoffman Estates, Ill. Kmart has unveiled a new private label line called Abby Hill, which features bed, bath, furniture and home decor products.

The line, which was first introduced to Kmart's e-newsletter subscribers, is designed to appeal to the customer who liked the more traditional Martha Stewart products. It can also can serve as a Martha substitute when Kmart’s deal with the diva runs out in a couple of years.