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Kmart to launch new Jaclyn Smith Home Collection


HOFFMAN ESTATES, Ill. Kmart will debut a new line from Jaclyn Smith, the Jaclyn Smith Home Collection, which will include bed and bath fashions. The collection will be available in stores and online beginning Sept. 9.

The new fall collection is set to complement the already successful Jaclyn Smith apparel line and will embody a fresh, simple, modern look while still maintaining the trademark style of the Jaclyn Smith brand. It will feature four bedding ensembles with coordinating bath in patterns named Spring Shadows, Willow, Tribeca and Gridlock.

"My new home collection offers an easy way to make a great impression--time after time, all at a sensible price," said Smith. "I love to see people live beautifully, an ideal that has nothing to do with money. Living beautifully is about comfort and style. Kmart allows me to make that possible for my customers."

Smith's new line will join an expanding soft home offering at Kmart, which includes the recently-launched Cannon line. "The debut of the new Jaclyn Smith Home Collection marks an exciting time at Kmart," said Doug Wurl, vp and gmm of home fashions at Sears Holdings. "Introducing this new brand for the home allows us to bring the outstanding values in traditional and transitional lifestyle products that our customers have been asking for."

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