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Kiss and Walmart in rockin’ retail initiative

8/17/2009

New York City The veteran heavy metal group Kiss is joining a growing list of classic rock acts putting out new music through the world's largest retailer.

"Sonic Boom" is due to be released only at Walmart and Sam's Club stores on Oct. 6. The three-disc package will include a CD of the band's first new music in 11 years, re-recorded versions of famous Kiss hits and a live DVD.

Large chains have become a favorite venue for classic acts to reintroduce themselves with new material. Wal-Mart has sold millions with releases by the Eagles, AC/DC and other key acts. It also has a Foreigner three-disc package due out in September. Target released a three-disc set from Prince earlier this year. Best Buy had the exclusive release of Guns 'N Roses’ first new album in years.

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