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Kimora Lee Simmons designs line for JCPenney


PLANO, Texas JCPenney and Kellwood have launced a new line of juniors' sportswear. Designed by Kimora Lee Simmons, Fabulosity, will debut in JCPenney stores and online at in July, just in time for the back-to-school season.

Fabulosity will be merchandised at JCPenney as an urban lifestyle offering in Juniors with a complete sportswear line featuring tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear. The collection will be offered at JCPenney's best pricing tier and will range from $29 to $108.

"As the No. 1 department store for teens, JCPenney has a proven track record of delivering a wide array of must-have styles and brands to some of our most discriminating customers: teen girls," said Ken Hicks, president and chief merchandising officer for JCPenney. "We continue to build on this leadership with the launch of Fabulosity, which brings Kimora's popular charismatic personality and flair for fashion to our juniors department, expanding our offering and deepening our emotional connection with our younger customers through a truly authentic brand."

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