Kidbox launches private-label lines, and new ‘box’
A children’s clothing-in-box company is launching new apparel options — just in time for back-to-school season.
Kidbox is introducing three private-label lines to complement the more than 130 premier brand partners it already features in its merchandise portfolio. The lines, Miki B., Kid's Club and Baby Basics, feature gender neutral items, and fit into Kidbox’s four style options, city cool, sporty athletic, modern casual, and classic preppy.
"Kidbox has the unique ability to design according to kids' own style preferences, as opposed to most brands that design to showcase style and color trends," said company CEO Miki Berardelli. “By tapping into kids through our Kids board of directors, engaging with our customers, and knowing their shopping habits, we have a deep understanding of how kids want to express themselves when it comes to what they wear.”
Separately, the apparel company is also launching a uniform box that features apparel from uniform and schoolwear manufacturer French Toast. Available in sizes 5-14 for girls and 5-16 for boys, each box contains between seven and eight items that cost less than $10 each. The box costs $68.
For every Uniform Box kept, Kidbox will donate a new uniform to a child in need through its partnership with Delivering Good.
Kidbox is only one company competing in the growing children’s clothing subscription segment. Other companies that have found a way to differentiate themselves in the increasingly crowded category include BabyGap, Old Navy, Target and StitchFix, among others.
Kidbox is introducing three private-label lines to complement the more than 130 premier brand partners it already features in its merchandise portfolio. The lines, Miki B., Kid's Club and Baby Basics, feature gender neutral items, and fit into Kidbox’s four style options, city cool, sporty athletic, modern casual, and classic preppy.
"Kidbox has the unique ability to design according to kids' own style preferences, as opposed to most brands that design to showcase style and color trends," said company CEO Miki Berardelli. “By tapping into kids through our Kids board of directors, engaging with our customers, and knowing their shopping habits, we have a deep understanding of how kids want to express themselves when it comes to what they wear.”
Separately, the apparel company is also launching a uniform box that features apparel from uniform and schoolwear manufacturer French Toast. Available in sizes 5-14 for girls and 5-16 for boys, each box contains between seven and eight items that cost less than $10 each. The box costs $68.
For every Uniform Box kept, Kidbox will donate a new uniform to a child in need through its partnership with Delivering Good.
Kidbox is only one company competing in the growing children’s clothing subscription segment. Other companies that have found a way to differentiate themselves in the increasingly crowded category include BabyGap, Old Navy, Target and StitchFix, among others.