Kenneth Cole acquires LeTigre sportswear brand

New York Kenneth Cole Productions Inc., a fashion company that designs, sources, and markets a broad range of footwear, handbags, and accessories, announced yesterday its acquisition of Le Tigre LLC and all of the brand’s intellectual property.

According to the Kenneth Cole Web site, the company will continue to have LeTigre manufacture its sportswear under its name and with its renowned logo.

"We are pleased to add such a strong and internationally respected brand to our portfolio,” said chairman and ceo Kenneth Cole. “We believe there is significant upside for the company, specifically through various licensing opportunities as well as through the introduction of men's, women's and children's footwear."

The company’s cfo said that adding the LeTigre brand to the company’s portfolio will expand their category market dramatically.