Kellwood restructures sportswear business

ST. LOUIS Kellwood Co. today announced that it will reorganize its women's sportswear business, creating three operating divisions from seven presently. The ongoing divisions, lifestyle alliance, designer alliance and modern alliance, will reduce the total number of operating divisions for the Kellwood's business segment from 12 to eight.

The lifestyle alliance will house the company's moderate brands, such as Sag Harbor, Koret and Briggs New York. The designer alliance will include most of the company's better and above price point brands, such as Calvin Klein women's better sportswear, ck Calvin Klein women's bridge sportswear, O Oscar, an Oscar de la Renta Company, David Meister and HOLLYWOULD. The modern alliance will consist of the company's juniors businesses including XOXO and My Michelle and the Vince contemporary brand.

Patrick Burns, currently corporate vp and chief strategy and marketing officer, has been named group president of the lifestyle alliance. James Weinberg, currently ceo of Halmode division, has been named group president of the designer alliance. Arthur Gordon, currently ceo of Kellwood Western Region division, has been named group president of the modern alliance. Burns, Weinberg and Gordon will report to Robert Skinner, Jr., chairman, president and ceo of Kellwood Co.