Kellogg to test space-saving cereal boxes
BATTLE CREEK, Mich. Kellogg Company announced that it is testing a more consumer-friendly, space-saving box for its cereal brands at participating Detroit retailers. The company said it would use the insights derived from the six-month test for a potential rollout across the United States.
"Kellogg Company is proud of our 100-plus year commitment to innovative thinking and consumer relevancy," said Kim Miller, VP morning foods marketing for Kellogg Company. "The test of this new space-saving packaging is part of our ongoing commitment to identify solutions that help us meet the needs of our retail partners and consumers."
"Metrics for evaluating success of the test include consumer acceptance, retailer feedback and expected internal efficiencies," added Miller.
The new packaging is designed to better meet consumers' desire for more space in their pantries. In addition to helping consumers save space at home, the new boxes being tested also could aid retailers in providing more varieties of products for consumers.
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