Jordan to star in new Hanes campaign

WINSTON-SALEM, N.C. Hanes announced that it has launched a new men's underwear marketing campaign starring Michael Jordan in a new television commercial for Hanes Lay Flat Collar undershirts. The marketing campaign kicked off Sunday, May 16, and will continue airing on high-profile cable entertainment and sports programming, the company reported.

"We have created some very funny ads and I'm excited for people to see them," Jordan said. "I've been working with Hanes for 20 years, and this shoot stands out as one of my best experiences. I laughed the whole time, and I have had a lot of fun watching all of the ads come to life."

The ads were created by The Martin Agency of Richmond, Va.