Johnston & Murphy bolsters omnichannel capabilities with Demandware

Premium footwear, accessories and apparel brand Johnston & Murphy has selected Demandware to help it bolster its omnichannel capabilities.



Johnston & Murphy recently launched a new e-commerce site, www.johnstonmurphy.com, on Demandware. The brand plans to leverage the commerce platform to enable mobile optimized shopping experiences via responsive web design, and the integration of online and offline channels to provide customers with “buy anywhere, fulfill anywhere” capabilities.



Johnston & Murphy is a division of Genesco, a specialty retailer that sells footwear, headwear, sports apparel and accessories in more than 2,571 retail stores throughout North America and Europe. It is the second Genesco brand to run on Demandware Commerce, following Trask, a specialty footwear and leather goods provider.



“Our customers expect increasingly sophisticated shopping experiences, so for Johnston & Murphy, we started with a refresh of our ecommerce site. Our next step will be to optimize our site for mobile devices and eventually take digital into our stores, working toward a true omnichannel experience,” said Heather Marsh, VP of e-commerce at Johnston & Murphy. “With Demandware, we have a powerful, yet agile platform that will help us move faster to achieve our ultimate goal of omnichannel enablement.”



“Johnston & Murphy is an iconic brand known for both quality and style, two attributes that have helped establish its loyal following,” said Jeffrey Barnett, COO at Demandware. “With Demandware, Johnston & Murphy can meet the evolving demands of its customer base, while delivering a consistent digital shopping experience that is true to the brand across every shopping channel.”