Jo-Ann buys in on 'Buyable Pins'

Jo-Ann Fabric and Craft Stores is signing up for a new e-commerce product from Pinterest that allows users to shop in a whole new way.

The retailer is now one of the partners for Pinterest’s new Buyable Pins, which is the social networking site’s first crack at e-commerce. Buyable Pins allow consumers to complete the process of discovering a product, saving it to a board and buying it directly on Pinterest.



“Buyable Pins remove barriers in the journey from inspiration to creation, so Jo-Ann is incredibly excited to be included in the introduction, granting our customers increased convenience in their creative processes,” said Chris DiTullio, VP, e-commerce and omnichannel for Jo-Ann.



Today, there are more than 4.2 million pins on Pinterest linking back to Joann.com, including products and inspiration. With Buyable Pins, all existing and future product Pins will be available for purchase directly through Pinterest.



Buyable Pins are expected to launch on the Pinterest iOS app this month. They would be available on Android and desktop later this year. Other Buyable Pins retail partners include Macy's, Nordstrom, Neiman Marcus and Ethan Allen, according toUSA Today.