Jif promotes new dippers with social media contest

Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.



“We know that peanut butter fans are always looking for convenient snacking options, and Jif To Go Dippers are the perfect portable solution for busy families,” said J.M. Smucker’s VP corporate communications Maribeth Burns.



The promotion runs through Oct. 1 and encourages customers to share photos of them getting going on social media and using #GetGoing. Every week, one participant will win $1,000.



“We can't wait to see all the fun and memorable moments our fans create and share through their photos while they are on-the-go this summer,” Burns said.