Jet.com founder acknowledges pricing confusing

Photo: Marc Lore, CEO of Jet.com via ReCode.net

New York -- Maybe Jet.com should have kept it more simple.



Online shopping site Jet.com launched in July with a promise of the lowest prices on the Web. Only problem is, not all consumers can figure out the site’s prices.



“Believe me, we have this discussion every single day,” Jet CEO Marc Lore told ReCode. “We keep tweaking the [user experience] to make it more clear and are bringing in research groups. But you’re right, it’s still frustrating (to some).”



Part of the problem is that the site does not show the fully discounted price straightforward. Another cause of confusion is the + sign between the product price and the offered discount.



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