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Jelly Belly sweetens online customer experience


Specialty candy supplier Jelly Belly Candy Company is modernizing its direct-to-consumer website with help from cloud-based e-commerce technology provider Mozu.

Jelly Belly has replaced its homegrown e-commerce system with Mozu’s SaaS-based cloud commerce platform. With the Mozu platform: Jelly Belly has launched 40 new global sites, expanded organic site traffic by 21%, doubled the efficiency of website speeds, established a single platform for business-to-business, business-to-consumer and worldwide commerce, and increased mobile sales by 300%.

On the Mozu platform, Jelly Belly has also upgraded to a natively responsive mobile experience that is two times. The company has also increased tablet revenue by 26%. In addition, using Mozu’s open application program interface (API), Jelly Belly is able to seamlessly integrate the new e-commerce system with its homegrown enterprise resource planning (ERP) system to manage order and inventory information.

“Migrating from our homegrown platform to Mozu has given Jelly Belly the power to scale and grow much faster than we could on our own,” said Brandon Finch, director of e-business for Jelly Belly. “Having the capability to launch multiple sites and make real-time updates to our products, catalogs and promotions at the business level, without burdening IT, has been a game changer for the e-business team at Jelly Belly. Making changes to our sites used to take weeks or months, involve multiple departments, and quickly become costly projects. Now with Mozu, the same changes take one person just minutes, hours or days.”

By taking advantage of hosted cloud platforms, almost any company that sells products to consumers via retail partners can also easily offer online direct-to-consumer sales. These companies still must figure out how to scale distribution and other tasks for the consumer channel, but on the front end it is possible to deliver a high-quality customer experience without excessive in-house resources. Responsive and native mobile development can help ensure that high quality is also available on mobile devices.

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