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JCPenney, help brides on a budget


PLANO, Texas JCPenney has partnered with to provide couples an easier way to plan an affordable wedding.

“Given the current economic environment, couples are watching their wedding budgets more than ever,” said Mike Boylson, chief marketing officer for JCPenney. “By partnering with we are able to offer our customers even more value when registering with JCPenney. Along with our outstanding selection of affordable registry products, our registry experience now provides helpful tools and services to support the wedding planning process, creating a true one-stop shopping experience that saves our customers both time and money.”

As part of the partnership, when a bride registers at JCPenney, she will receive a complimentary membership to, providing her with helpful tools that act as a “virtual wedding planner.”

Every dollar counts when it comes to weddings these days, so having a one-stop-shop for all their needs is a big help to couples. By partnering with, JCPenney has aligned itself with valuable resource for wedding planning and helped solidify its own branding.

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