JCPenney launches Xersion

PLANO, Texas JCPenney has launched a new private label athletic line called Xersion. The line will feature performance wear apparel and footwear for men and women and will be available in stores, online and via catalog this August.

“Today, working out is an integral part of our customers’ lives -- they demand a lot of themselves and their workout is no different. Xersion was created with action and motion in mind for active men and women, with each item designed to include various features to make workouts more comfortable and effective,” said Ken Hicks, president and chief merchandising officer of JCPenney. “With its fashionable style and superior performance features – all at a smart price – Xersion elevates our active wear assortment and provides modern customers another compelling reason to shop JCPenney.” 

Xersion prices will range from $24 to $28 for tops; $26 for sports bras; $28 for bra-tanks; $22-26 for shorts, $34-36 for bottoms, $40 jackets and $50 for footwear.