JCPenney launches Simply Green

PLANO, Texas JCPenney announced today that it has partnered with environmental lifestyle expert Danny Seo, to launch Simply Green, an exclusive JCPenney designation that helps customers make environmentally conscious purchases. Beginning this month, a wide range of JCPenney private brand merchandise - from apparel to home accessories - will bear the Simply Green mark, which highlights for customers merchandise that lessens the impact on the environment.

According to JCPenney, the Simply Green products will fall in three categories, organic, renewable and recycled.

"Through Simply Green - an initiative that is unique in our industry - and our partnership with environmental expert Danny Seo, we are taking a first step in showing our customers that living 'green' doesn't have to be complicated nor does it require the sacrifice of style, quality or smart prices they have come to expect from JCPenney," said Ken Hicks, president and chief merchandising officer for JCPenney.

The Simply Green logo will be clearly visible on the hang tag or package insert of all JCPenney private brand merchandise approved to carry the designation - all of which is designed, developed and sourced in-house. Additionally, the hang tag or package insert will provide detail on the material used in the product, highlighting the material's attributes that lessen the impact on the environment.