JCPenney launches 'JCP Rewards' program

PLANO, Texas JCPenney Co. has announced the launch of “JCP Rewards,” a program that allows customers to earn reward points and receive special members-only benefits by shopping monthly with JCPenney in stores, online at Jcp.com or via catalog.

“JCP Rewards” enables customers to automatically receive points from purchases on any one of three personal credit or debit cards they register online for the program, all of which can cumulate to receive monthly rewards. Members will earn one point for every dollar they spend on JCPenney regular-priced and sale-priced merchandise, up to $120 in reward certificates annually, and points will double for customers that shopped at JCPenney the previous month. The $10 certificates will be valid through the end of the calendar month in which they are issued, and “JCP Rewards” members will be able use their certificates in conjunction with other promotions. Purchases in which the $10 certificate is used will be counted towards earning reward points.

“We know that a significant number of consumers are shopping in our merchandise categories each month. We also know that our customers spend an average of $30 to $40 each time they shop with us,” said Mike Boylson, chief marketing officer of JCPenney. “With ‘JCP Rewards’ we are able to reward customers for regularly shopping at JCPenney, while building long-term customer loyalty.”

Customers can sign-up by visiting www.JcpRewards.com. Additional points will be given to customers who register their JCPenney credit cards. In addition to reward points, customers who sign-up for the program will also receive members-only e-mails with savings and special bonus offers, as well as statement with their current point balance. “JCP Rewards” members can also log onto their account on www.JcpRewards.com at anytime to view their latest reward point balance and print their certificates.