JCPenney launches Dorm Life

PLANO, Texas JCPenney has launched "Dorm Life" a home line geared toward design-savvy young adults. According to the company, the line spans multiple home categories and is available in stores, online and via catalog.

"Leaving home for the first time provides young adults their first opportunity to create a home that expresses their own decorating style," said Jeff Allison, evp of home for JCPenney "We believe Dorm Life - with its coordinated looks and convenient functionality - will resonate strongly with this customer segment, enabling them to easily create a space that fits their unique style preference and giving them yet another reason to shop JCPenney this back-to-school season."

Dorm Life items will range in price from $3.99 for a bath towel, $24.99 for window panels and $29.99 for a table lamp to $39.99 for a comforter, $59.99 for an ottoman and $149.99 for over-the-bed storage.