JCPenney creates an 'Uproar' in tween fashion

PLANO, Texas JCPenney has introduced a new tween brand called "Uproar" that will be available in JCPenney stores and jcp.com starting July 20, arriving in time for the back-to-school shopping season.

“Using key learnings from our consumer research, we worked to create an authentic brand that would feature the latest fashion trends that tweens desire, but interpreted in a kid-friendly, mom-approved way -- all at the quality and price customers have come to expect from JCPenney,” said Clark McNaught, SVP and general merchandise manager of JCPenney’s children’s division. “The launch of this exciting brand underscores our commitment to delivering fashion at an affordable price that responds to the needs of our customers. Uproar further strengthens our children’s apparel business and provides yet another compelling reason for customers to shop with us this back-to-school season.”

Created for girls and boys ages nine to 13, the collection will include such items as graphic and studded tees, tunics, military-style sweaters and motorcross jackets as well as leggings, jeggings and skinny and bootcut jeans. Items will range in price from $17.99 for a tee to $36.99 for a jacket or jeans.