JCPenney to be exclusive department store retailer of Mango

PLANO, Texas and BARCELONA, Spain JCPenney announced that it is partnering with Mango, a Spanish fashion brand, to become the exclusive department store retailer in the United States for the "MNG by Mango" brand.

Beginning fall 2010, MNG by Mango will launch in up to 75 stores and on jcp.com, with plans to expand to approximately 600 stores by fall 2011.

Myron Ullman, III, chairman and chief executive officer, commented, "We've definitely been 'stepping up our style' over the last several years, and having MNG by Mango exclusively will further establish JCPenney as a first choice destination for the best, affordable contemporary fast fashion in the U.S. The Mango name has become synonymous with fashion at a moderate price and for innovation in creating quality merchandise at enormous speed. We look forward to working with the Mango team to bring this same excitement to U.S. consumers, and to helping Mango build on the incredible success it has achieved around the world."

The MNG by Mango brand section will encompass approximately 1,000 square feet in JCPenney stores, and will anchor a new contemporary merchandise area located in the center core of the women’s apparel department, which is JCPenney’s top-performing division. This new contemporary area will also feature other leading JCPenney private and exclusive brands, including she said, Bisou Bisou, I Heart Ronson and ALLEN B and will be on the floor adjacent to Sephora inside JCPenney.