JCPenney asks customers to 'round up' for afterschool programs

PLANO, Texas

Coinciding with America After 3 PM, an extensive study demonstrating that availability of afterschool programs is not keeping pace with rising demand, JCPenney is inviting customers to help support this critical issue through its Round-Up program. From now through Oct. 25, JCPenney customers will have the opportunity to “round-up” their JCPenney purchases to the nearest whole dollar and donate the difference to provide children in need with access to life-enriching afterschool programs in their communities.

Sponsored by the JCPenney Afterschool Fund, America After 3 PM provides key measures regarding the current supply and demand of afterschool programs, as well as the public’s attitude toward them.

“Access to afterschool programs continues to be a major concern for America’s families and our ‘Round-Up’ program is an easy way for customers to be part of the solution,” said Michael Theilmann, chief human resources and administration officer for JCPenney and chairman of the JCPenney Afterschool Fund. “Despite the progress that has been made in the Afterschool movement, the data shows the opportunity for our country to do even more to support the rising need and demand for Afterschool programs. By simply rounding up their purchases, customers can join us in our strong commitment to provide children with life-enriching opportunities that foster their academic, physical and social development.”