jcp.com unveils 'know before you go'

PLANO, Texas JCPenney today announced the launch of a new online initiative designed to make shopping at its stores more efficient.

According to JCPenney, many of its customers go online to research products before purchasing them in store. Because of this, the company has launched “Know Before You Go” on jcp.com.

The new service at jcp.com has added innovative features such as enhanced search capabilities and product information, merchandise availability at local stores, and the ability to view weekly sales circulars online, the company reported.

“With Internet features that offer time-saving conveniences, our ‘Know Before You Go’ initiative is the latest way we’re building our integrated, multichannel strategy around customers,” said John Irvin, evp and president of JCPenney Direct. “With 80% of jcp.com customers also visiting our stores, we are focused on delivering a more integrated, complementary experience for customers, leveraging jcp.com as the gateway to experience all the possibilities inside JCPenney.”