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JCP helps customers 'findmore' with enhanced in-store technology


PLANO, Texas -- JCPenney announced that it has rolled out its findmore smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.

"We've always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores," said Tom Nealon, group executive vice president of JCPenney. "Offering an in-store digital experience that drives additional sales is a true differentiator for JCPenney, and continues to build on our leadership in the digital space as we merge our online and in-store shopping experiences."

Findmore is an in-store kiosk that connects users to and provides a unique interactive experience, the company reported. Using the kiosk customers can check availability of merchandise in-store or nearby stores, e-mail information about products to themselves or a friend and see 360 degree views of products, among other capabilities.

JCPenney said it is also bringing its findmore strategy to the fine jewelry department with a smaller, hand held concept using the iPad. Fine jewelry associates will be able to use iPad to showcase JCPenney's full offering of bridal fine jewelry collections for customers - highlighting a variety of styles, cuts, sizes and metal options - all available under the company's new Modern Bride concept.

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