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J.C. Penney signs on for Swagg mobile application


Atlanta -- Mobile-commerce enabler Outlier, a subsidiary of Qualcom, announced J.C. Penney as its latest retail partner for Outlier's recently released mobile application, Swagg. The application, providing shoppers with mobile access to retail special offers and customer loyalty programs.

"Customers are increasingly turning to mobile experiences to assist with their shopping needs," said Tom Nealon, group executive VP of J.C. Penney. "Using the Swagg application, members of our JCP Rewards customer loyalty program will be able to view their account directly from their mobile device, allowing them to conveniently check their points and access their $10 monthly reward coupon on the go."

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