J.C. Penney to open in-store shops for Aldo brand

Plano, Texas J.C. Penney Co. and Aldo USA announced plans for J.C. Penney to become The Aldo Group’s exclusive department store retailer in the United States for its Call It Spring brand.

The brand will launch as a shop-within-a-shop concept -- over 600 sq. ft. shop in women’s and over 400 sq. ft. shop in men’s -- providing the customers an extensive collection of over 300 styles of on-trend footwear and accessories. The concept is set to launch this fall in J.C. Penney’s Manhattan store, expand to 100 locations and on jcp.com in spring 2011, and then to an additional 500 stores in fall 2011.

J.C. Penney will be the only department store retailer to carry the Call It Spring collection outside of The Aldo Group’s specialty stores.