IRI gets a new name

SAN ANTONIO Information Resources Inc. will now be known as SymphonyIRI Group, the company reported.

“While we now have all of the capabilities to play a much broader role, the IRI brand name in some ways was confining,” said SymphonyIRI Group president and CEO, John Freeland. “The last two years has been about fortifying the required set of building blocks, defining a bolder vision and, most importantly, innovating new capabilities and executional competencies to place us center stage in addressing clients’ most important strategic issues. SymphonyIRI Group is more than a new name; we are revitalizing our core business, strengthening our emerging businesses and evolving our fundamental value proposition to more accurately reflect our broader, higher value orientation and focus—a transformation that both embraces and extends beyond the traditional market research space.”