iPhone 7 launches Apple Pay in Japan

Apple Pay is extending its reach.



There is plenty of buzz around this week’s introduction of iPhone 7, from a redesigned high-definition display and cameras to non-existent home buttons and headphone jacks. Where the rubber meets the road however, is that the new phone will give shoppers in Japan the opportunity to use Apple Pay.



Starting next month, Japanese customers armed with iPhone 7, iPhone 7 Plus and Apple Watch Series 2 devices will be able to make convenient and private credit and prepaid card purchases in stores, apps and on the Web with a single touch.



Devices sold in Japan will support FeliCa Type-F near-field communications (NFC) contactless technology, which is used for more than 160 million daily transactions across the country. Japan’s major financial brands will also support Apple Pay, so shoppers can make purchases in many of the country's largest stores, at neighborhood shops and restaurants, and from their favorite online merchants.



“We are incredibly excited to bring iPhone 7 to customers in Japan so they can experience the magic of Apple Pay,” said Tim Cook, Apple’s CEO.



Cook also promised that Apple Pay will transform the Japanese consumer’s daily routine, including making commuting easier. With the ability to store Suica, rechargeable contactless smart cards used for commuting, travelers can use Apple Pay when commuting on the country’s railway, JR East.



In addition, the device is further streamlining transit navigation through its Maps app in iOS 10. This additional service allows commuters to easily find ride details, including fare pricing breakdowns, making their commute and budgeting more seamless.



“It is more convenient than ever to use their favorite cards to make secure and private purchases with a single touch,” Cook added.