Interior design firm enters retail with analytical help

Alice Lane Home, a Salt Lake City-based interior design firm which is opening brick-and-mortar showrooms, is ensuring stores meet customer needs.



Alice Lane Home opened its first store in Farmington, Utah, in 2008 and a flagship location in Salt Lake City in 2014. The retailer is now deploying the RetailNext store analytics platform at stores in Salt Lake City and Orem, Utah, with an eye toward future brick-and-mortar growth.



"Alice Lane Home is committed to bringing interior design from imagination to life, and we continually experiment with style, furnishings and settings to inspire others,' said Michelle Montgomery, marketing manager at Alice Lane Home. “Our partnership with RetailNext ensures we test concepts, prototypes and layouts in a data-driven manner that allows us to deliver true inspiration to our discerning customers."



For a retailer in the early stages of opening stores, having a complete set of data on customer preferences is essential. Alice Lane cannot afford to “learn” from failed store model at this stage in its development, thus using a dedicated store analytics platform like the one offered by RetailNext is a smart investment whose full ROI could include success expansion to multiple stores.