Insight Beverages names head of sales

Insight Beverages has named Sharon Porter as director of national sales effective Feb. 25, 2013.

“As director of national sales, Sharon will lead our organization in its efforts to expand our core convenience store business, distribution and national accounts. We are very excited to have a person of Sharon’s caliber at our company as we continue to expand our business in convenience stores and other foodservice channels,” said Bill Flack, VP sales for Insight Beverages.

"I am most pleased to join Insight Beverages and the team they have built to generate truly unique customer focused innovation solutions. I look forward to establishing partnership opportunities to cement convenience retailing as the chosen beverage destination,” said Porter.

Prior to Insight Beverages, Porter worked for the Royal Buying Group for several years, most recently as EVP business development. In this capacity, she led operations and strategic direction with full responsibility for bottom-line factors, including long-range planning, change management, sales management, high level negotiations, channel positioning and marketing direction. Prior to Royal Buying Group, Porter worked for DCT, Inc., a multi-unit operator of fast food and convenience store outlets. Porter started her career in the convenience store channel as a Field Consultant with 7-Eleven. She is available for interviews.