IHL: North American mobile POS software growth disappoints

Franklin, Tenn. – Although mobile POS software installations by North American retailers grew 41% year-to-year, this rate did not meet expectations of analysts and industry experts. According to a new study from IHL Group, “Mobile POS Software Market Share,” the enterprise market of retailers with more than 50 stores only delivered 59% year-over-year growth, well below the expected 100% increase.



Vendors such as Aptos, Oracle, NCR, and Starmount are leaders in the enterprise mobile POS software market. According to IHL, enterprise retailers are dedicating most of their POS resources to complying with the upcoming October 2015 EMV mandate, leaving little time or money for mobile POS. In addition, many retailers in this space are focusing on broader unified commerce POS platforms rather than platforms that just support mobile POS activity, and a lack of interest in Android mobile POS solutions is causing them to wait for iOS and Windows 10 mobile POS technology to develop further.



In the smaller retailer market of fewer than 50 stores, most of the 39% year-over-year growth in mobile POS software rollout came from openings of new stores. Vendors such as First Data, Shopify, Revel, NCR and VendHQ led in this market.