HSNi shakes up senior leadership

ST. PETERSBURG, Fla. — Interactive multichannel retailer HSNi has promoted Judy Schmeling to COO and CFO. Schmeling has served as HSNi's EVP and CFO since 2001. In her new role, she will be responsible for supply chain operations and customer care functions in addition to providing ongoing leadership for finance and information technology.

"Judy is a world-class leader and the consummate professional, and she has been my partner in transforming HSNi and driving growth across all our businesses," said CEO Mindy Grossman. "Under Judy's leadership, we have strengthened our competitive position, achieved significant top- and bottom-line growth and increased shareholder value. She is superbly qualified to oversee our new operational centers of excellence, which are part of our continued drive to integrate key activities across all of our brands, maximize efficiency and deliver an immersive, seamless end-to-end customer experience."

HSNi will look to Schmeling to ensure efficient, cost-effective support in information technology, logistics and supply chain operations, customer care and facilities for HSN and Cornerstone, in addition to managing all finance-related activities. She will continue to be based at the company's headquarters in St. Petersburg, Fla.

"With this new structure, HSNi is better positioned than ever to capitalize on our strong brands and reshape the landscape of commerce," said Schmeling. "I'm excited about the opportunity to fully leverage technology, supply chain operations and customer service across all of HSNi."

Schmeling joined the company in 1994 as director of investor relations and treasury. She was promoted to VP of strategic planning and analysis in 1998, to SVP of finance in 1999, to EVP and CFO in 2001, and to CFO of HSNi when the company went public in 2008. Her most recent accomplishments as CFO include refinancing the company's debt and leading a multi-year systems transformation to enable a much more personalized customer experience while improving analytics and service.

A native Floridian and a graduate of Florida State University, Schmeling also serves on the board of directors for Constellation Brands and the advisory board of FM Global.

HSNi has also promoted two senior finance executives, Michael J. Attinella and Patrick Vonderhaar, both of whom will report to Schmeling. Attinella was appointed CFO of HSN and chief accounting officer of HSNi. He joined HSN in 2001 and most recently served as SVP, chief accounting officer and corporate controller of HSNi. Vonderhaar was elevated from VP and corporate controller to CFO for Cornerstone Brands. In addition, Rob Solomon has been appointed EVP, customer care and operations administration, HSNi, and Bob Monti as EVP, supply chain and logistics, HSNi, and both will report to Schmeling.