HSN relaunches Web site

ST. PETERSBURG, Fla. HSN announced today that it has relaunched its Web site, HSN.com. According to the company the new site features green screen video technology and original content, along with original and re-purposed television programming.

"The new HSN.com is a unique shopping and lifestyle destination," said William Lynch, evp and general manager of HSN.com. "This site strategically leverages HSN's extraordinary wealth of video content and television production knowledge to create a more interactive, accessible and exciting shopping experience for current and future HSN customers. It truly is unlike anything else on the e-tailing landscape today."

In addition to the embedded video content through the site, the new HSN.com also offers functionalities such as style guides, video vignettes offering tips and tricks, trend information, and more. And, in the coming months, additional functions will become available, including brand-specific and category-specific blogs, which will enable customers to communicate directly with their favorite celebrities and on-air personalities.