HSN names merchandising evp

ST. PETERSBURG, Fla. HSN announced today that Lynne Ronon has been named evp of merchandising for the company. She will report to Mindy Grossman, ceo of IAC Retailing.

In her new position, Ronon will be responsible for planning and directing all of HSN's merchandising strategies, programs and policies in its key categories: apparel and accessories, beauty, jewelry, health/personal care, home fashions, and electronics and housewares. Among her responsibilities will be the continued evolution of HSN's merchandising strategy, including the curation of brand name partners and the development of exclusive HSN brands; the expansion of product assortments; product development; and partner relations.

Most recently, Ronon was with Burberry, where she had been senior vp of North Asia, since 2003. Previously, shespent two years with Lane Crawford, a 150-year old luxury department store in Hong Kong and China, most recently as senior vp of commercial.