HSN names digital commerce head

ST. PETERSBURG, Fla. -- HSN announced that Jill Braff has been appointed EVP digital commerce effective Feb. 7. Braff will report directly to Mindy Grossman, CEO of HSN Inc.

In her new position, Braff will oversee HSN's existing e-commerce, mobile and social media platforms. In addition, she will manage the development and implementation of new multi-platform initiatives. HSN's e-commerce, digital marketing, merchandising and advanced services teams will report to Braff.

"Jill's appointment underscores HSN's commitment to further advancing our e-commerce platform and continuing to elevate the company's position at the forefront of transactional innovation," said Grossman. "A results-driven media executive with experience in consumer entertainment and emerging technologies for publicly traded companies, Jill will help expand HSN's reach to customers both online and on-the-go."

Prior to joining HSN, Braff was the CEO and president of Scrapblog, a photo social media website with over 2.5 million registered users. Previously, she spent six years as the SVP global publishing for Glu Mobile (GLUU), a leading mobile game publisher. She has also held positions at Ancestry.com, The Learning Company/Mattel Interactive, Sega of America and Nintendo of America.