HSN, Elle partner for fashion week promo

ST. PETERSBURG, Fla. HSN and ELLE magazine have joined forces to debut "HSN Fall Fashion Week Presented by ELLE" Aug. 18 - 24. The week-long series of trend-driven shows combines ELLE's editorial authority with HSN's newest designers and brands, including Tina Knowles, David Rodriguez, and Scoop NYC, among others.

"I can't think of a better partner to host HSN's Fall Fashion Week than ELLE, one of the foremost fashion authorities," said Mindy Grossman, ceo of IAC Retailing. "ELLE magazine is the must-read magazine for fashionistas who want to be in the know about the hottest trends from the world's runways, and HSN is thrilled to be able to share ELLE's tremendous knowledge with our millions of viewers."

According to the company's, each night of the series, ELLE's experts will offer their take on what trends will be hot this fall, followed by great new looks from HSN's portfolio of fashion and accessories stylized and presented by ELLE senior fashion market editor Joann Pailey and ELLE senior writer Maggie Bullock. Some of the popular trends for fall that will be highlighted include layering, transparent, mod, colors of the season and the recent influence of menswear in women's fashions.