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HoneyBaked digitizes its recruitment process


DALLAS — HoneyBaked has entered into a software licensing agreement with PeopleAnswers. Under the agreement, the food retailer will leverage the PeopleAnswers HR-focused business solution to upgrade its recruiting process and increase employee retention and performance in its 111 company-owned stores.

“HoneyBaked is the food choice for people who want to make meals more special — a company known for great products, service and heart,” said Michael Esposito, VP of human resources at HoneyBaked. “To help us deliver our vision and core values every day, we have partnered with PeopleAnswers to automate our recruiting process while also using unique science to locate and hire team members who continue our tradition of exceeding customer standards.”

HoneyBaked, the company best known for its HoneyBaked Ham and Turkey Breasts brands, is making a transition from a paper-based recruitment model into a centralized, automated one, which will allow HR representatives to optimize time to hire and increase candidate quality. Managers and the human resources team at HoneyBaked use the cloud-based PeopleAnswers personality assessment in its desktop and mobile platforms to prescreen, select and hire candidates for store sales associate and management positions in all of its company-owned stores nationwide as well as select corporate positions. Managers will also use PeopleAnswers as a guide for candidate interview questions, employee development programs and succession planning.

“As a proven technology used across the retail industry, PeopleAnswers will help HoneyBaked select employees who will deliver quality customer experiences and support company growth,” said Gabriel Goncalves, CEO and president, PeopleAnswers.

PeopleAnswers provides next-generation, secure, cloud-based talent assessment systems to help maximize the quality of every hire, reduce turnover and streamline the selection process. Clients are from multiple industries, including retail, financial services, health care, hospitality, property management and restaurant.

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