Homebase personalizes shopping with IBM Commerce

London – U.K. home and garden retailer Homebase is using IBM Commerce to provide more personalized shopping experiences by integrating in-store, online and mobile channels.



As a result, Homebase has achieved double-digit sales growth in all digital sales channels and a 30% increase in online visitors. With more than 40% of its customers now visiting online, Homebase collaborated with IBM to help redesign how its digital channels could offer more help, advice and inspiration.



Using advanced analytics to understand and anticipate customer needs, IBM is working with Homebase to tailor the customer experience across more than 160 different kinds of home improvement projects. Homebase can now offer relevant tips and interactive product information that inspire their customers while providing fast and convenient ways to receive the products they need when they need them.



Whether the purchase is initiated online, in store or on mobile devices, IBM Commerce capabilities enable Homebase to ensure the right products are in stock at the right time from the most convenient location. It also allows fast checkout and flexible fulfillment options, from Reserve & Collect to home delivery.



“Our business is changing rapidly. It’s not just selling wood, nails or screws, it’s about helping our customers live in a home they really love,” said Jo Kenrick, marketing director, Homebase. “By standardizing our platform on IBM Commerce, Homebase has transformed its digital presence into an interactive inspirational showroom that guides them through all their home improvement needs.”