Home Depot names Bifulco senior vp and chief marketing officer
ATLANTA, Ga. The Home Depot has named Frank Bifulco senior vp and chief marketing officer. Bifulco will take his post on April 28 and will report to evp of merchandising Craig Menear.
Bifulco will have full responsibility for the strategic marketing vision of The Home Depot, along with category marketing and brand development.
Most recently, he served as chief customer officer and president of Hasbro North America Sales, where he was responsible for account management and for setting the overall customer strategy and go-to-market approach for driving Hasbro's toy and game sales in the United States, Canada and Mexico. From 2001 to 2003, he served as the chief marketing officer for The Timberland Co., and prior to that, from 1994 to 2000, he was the senior vp of marketing for Coca-Cola North America. He started his professional career at Procter & Gamble.