Hollander names new chief merchant

BOCA RATON, Fla. Hollander Home Fashions today announced the promotion of Beth Mack from senior vp of its basic bedding division to the position of chief merchandising officer.

As cmo, Mack will be responsible for leading Hollander’s business managers and the company’s art department.  She will also guide the company’s strategy, design, marketing, and category management for products Hollander manufactures and markets under its own label, and for its licensed and private label programs.  She will report directly to David Sides, president. 

In her previous position at Hollander, Mack’s responsibilities included the management of product development and bed pillow programs for the company.  She has held various senior level management positions during her 12-year stint with the company.