Holiday toy battle underway at Walmart

Walmart released its top toy list for 2014 the same day Toys “R” Us unveiled holiday strategies at its flagship store in New York.

Walmart’s “Chosen by Kids” list of 20 top toys coincides with the launch of the holiday season layaway program on September 12. The free layaway program features an expanded list of products this year including toys, entertainment items and sporting goods. A new wrinkle this year is the 20 featured toys are covered under Walmart’s recently introduced Savings Catcher receipt comparison tool which refunds shoppers the price difference if a local competitor offers the item for less.



“The kids surprised us this year with their changing tastes in toys, but we were ready to react to their feedback,” said Anne Marie Kehoe, vp of toys at Walmart U.S. “When we saw specific trends emerge, we worked closely with our toy suppliers to make sure we were stocking our toy shelves and e-commerce distribution centers with the items kids really want this holiday season. Parents can trust that we’ll be ready with these kid-approved toys at great prices all season long.”



Walmart’s “Chosen by Kids” list includes the following items:



Spin Master Sew Cool Sewing Machine

Moose Toys Beados Quick Dry Design Station

Maya Group Make Your Case Cell Phone Cover Kit

Jakks Snow Glow Elsa Doll

Just Play Doc McStuffins Get Better Talking Mobile

Disney Palace Pets Magic Dance Pumpkin

Razor Crazy Cart Spinning Go Kart

Spin Master Flutterbye Light Up Fairy

Spin Master Zoomer Dino

Leapfrog LeapTV

Vtech Kidizoom Smartwatch

Hasbro FurReal Friends Get Up and GoGo My Walkin’ Pup Pet

Spin Master Air Hogs Zero Gravity Laser Racer

Mattel Hot Wheels Street Remote Control Flying Car

Nerf N-Strike Elite Demolisher 2-in-1 Blaster

Zing Airstorm Firetech Bow

Vtech Go! Go! Smart Wheels Ultimate Amazement Park Playset

Mattel Barbie Glam Camper

Mattel Hot Wheels Track Builder Total Turbo Takeover

Fisher Price Little People Musical Preschool