Hoke named global footwear vp for Converse

BEAVERTON, Ore. Nike has announced that John Hoke, vp of global footwear design for the Nike brand, is moving into the newly created role of vp of global footwear, for Converse, responsible for the brand’s global footwear product management, design, development and innovation.

“A strength of the Nike portfolio is our ability to develop and share creative talent, driving strong product innovation in each of our brands,” said Sandy Bodecker, vp of Global Design for Nike. “As Converse continues to grow, the brand will benefit from the leadership of an experienced Nike product design and development leader who has played a significant role in the success of the Nike brand. John has been instrumental in driving industry best practices in footwear design at Nike and building a talented, diverse design organization.” 

With Nike since 1992, Hoke was promoted to global creative director of footwear design in 2002, and to vp in 2003. Before joining the global footwear team, John’s primary role was with Nike Brand Design, where he led the design and creative direction for key successes such as the openings of Niketown New York and Niketown London, Nike Park events at the 1998 World Cup in France, and Nike’s presence at global trade shows.