Hibbett Sports taps David’s Bridal exec to oversee omnichannel

William (Bill) Quinn has joined Hibbett Sports Inc. as VP of digital commerce.



Prior to joining Hibbett, Quinn served as VP, digital, for David’s Bridal, where his efforts included growing online sales, launching omnichannel initiatives, and building mobile capabilities.



Quinn will be responsible for leading the implementation of Hibbett’s omnichannel initiatives and developing the online customer experience. He will report directly to president and CEO Jeff Rosenthal.

Quinn has more than 11 years of experience in e-commerce and approximately 20 years of professional experience in areas including digital, marketing, merchandising, sales, customer service and process improvement.



“With Bill’s knowledge and track record of implementing omnichannel capabilities, we believe he will be instrumental in leading our initiative to create a seamless shopping experience for our customers, whether it’s in our stores, on the Web, or through a mobile device,” said Rosenthal.