Hibbett Sports adds JDA Markdown Optimization

Birmingham, Ala. -- Hibbett Sports, an established user of JDA technology since 2006, has added JDA Markdown Optimization to its supply chain solutions. As a result, Hibbett has gained a better understanding of its regional selling seasons, as well as the differences in merchandise seasonality, in order to move products in and out of the stores more quickly.



The retailer also wanted to prove the sustainability of its expansion strategy by ensuring that its products were priced appropriately, given regional differences. Specific benefits from the markdown optimization tool include improved ability to anticipate changing seasons in different areas of the U.S. and pricing its products for optimal movement and margin protection, advanced response to local demand surges or drops when popular teams are winning and losing during the selling season, and proven sustainability of its expansion strategy through testing and verifying pricing plans.