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Hhgregg marketing chief tapped as GRMA’s 2015 advisory board chairperson


The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

Leading the GRMA advisory board, Lyle will serve as senior adviser to Stephanie Fischer, president and CEO of GRMA. Lyle will also steer the board, made up of retail CMOs and leading supplier partner executives, to shape the organization’s strategic focus and drive thought leadership within the retail space. In addition, Lyle will spearhead the GRMA member candidate selection process, ensuring the organization remains a community of the foremost CMOs and executive decision makers.

“The mission of the GRMA is to empower each of our members to affect positive change and shape the future of retail. Julie is one of the most forward-thinking marketers that I know, and an ideal chairperson for GRMA as we embark on new thought leadership initiatives,” said Fischer. “I’ve seen firsthand the caliber of Julie’s leadership, and she is well respected within our organization. There’s no question that as chairperson, she’ll make a huge impact on the organization and continue to push innovation within the retail industry.”

Under Lyle’s leadership, the GRMA will expand its resources for retail executives, launching several thought leadership initiatives including interactive webinars with industry experts, retail industry research and content such as case studies and white papers. The GRMA will also unveil a new, invitation-only online community for retail executives and regional workshops. These initiatives are focused on the strategic needs of retail executives and will foster industry-wide discussions, resulting in fresh ideas to drive the future of retail and innovation.

“Through collaboration and innovation, the GRMA is changing the face of our industry, and I’m proud to serve as the 2015 chairperson,” said Lyle. “Bringing together the brightest minds in our industry helps us solve problems and develop ideas on a global scale, ultimately driving value for our companies and better serving our customers.”

Lyle will also work with the advisory board to drive program development for the 10th annual GRMA Executive Leadership Forum, ensuring it addresses the unique challenges facing retail CMOs.

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