Health and beauty trends look good

Walmart was the most frequently shopped store for health and beauty purchases in January, while Target was a distant second, according to a Retail Ratings Reports from BIGresearch. The company said one-third of consumers shopped Walmart for health and beauty aid purchases, followed by Target at 8.1% and CVS at 7.8%.

“Price continues to be the driving force behind where consumers shop for staples such as medications and shampoos,” said Pam Goodfellow, a senior analyst with BIGresearch. “For instance, we know that practical, budget-bound shoppers who switched their store for prescription drugs in the past year did so primarily based on high prices and the lack of a $4 generic program.”