Harrah’s to launch digital signage solutions pilot with Cisco

New York City Harrah's Operating Co., a subsidiary of Harrah's Entertainment, is expanding an existing collaborative effort with Cisco to work on an interactive digital signage solutions pilot.

Using Cisco Digital Media Suite, now supporting touch capability, Harrah's will pilot an interactive signage solution as part of Harrah's strategy to create a more personalized guest experience.

The addition of touch capabilities to Cisco's Digital Signage solutions can improve the customer experience in convention, casino, and hotel areas through delivery of services directly to customers, reducing perceived wait times, and sharing up-to-date schedules and news, where and when customers need them most.

This initiative represents Cisco's first interactive, touch enabled-digital signage solution piloted by Harrah's.