Hanesbrands fills new chief commercial officer role

WINSTON-SALEM, N.C. Hanesbrands has named William Nictakis to the newly created position of president, chief commercial officer, effective Nov. 12.

Nictakis will lead Hanesbrands’ domestic and international commercial businesses and support functions to drive sales growth and profitability. He will report to Hanesbrands ceo Richard Noll.

“Bill Nictakis has a tremendous track record of driving growth in big organizations with nationally recognized brands,” Noll said. “We have successfully consolidated the Hanesbrands organization from several independent operating units to one company focused on customers and consumers. This is the perfect time for Bill to join our team to lead our commercial operations under this new chief commercial officer position.

Nictakis most recently served as president of Sara Lee's U.S. fresh bakery unit. Before joining Sara Lee, Nictakis was vp of sales for Frito-Lay, leading the company’s 20,000-member national sales organization.